Conference Programme

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DAY 1 - 25 May 2010
Introduction. Internet in CEE region

9.15 - 9.30
Director of Transactions and Services, Member of the Board IAB Poland, Internet Division of Agora S.A., Poland
Welcome Speech made by the Host of the Conference

9.30 - 10.00
Filip Pieczynski,
Vice President of the Board, Gemius, Poland
Overview of the Digital Industry in CEE

10.00 - 10.30
Simon Thomas,
Strategic Systems Director, GroupM EMEA, United Kingdom

Measuring Effective Advertising In The Digital Age – the Agency Perspective

 Part 1. - New Face of Traditional Media
10.30 - 11.00
Digital Advertising Manager,
The Economist Online, United Kingdom

The Past, The Present, The Future. With the Launch of the iPad, and the Popularity of Mobile Applications, How Can Traditional Media Brands Evolve to Reach this Audience Utilizing these New Platforms?
11.00 - 11.30 COFFEE BREAK 
11.30 - 12.00
Marketing Director of CME Internet Division, Central European Media Enterprises, Romania
Viewers + Users = VieUsers
12.30 - 13.00 Artur Banach,
President of the Board, Netsprint, Poland
How to Generate More Revenues from Website's Archive - Information Access Platform Concept
13.00 - 13.30
Commercial Manager,
The Transition from Traditional Media and Marketing to Online from a Commercial Point of View at Bonnier Publications

13.30 - 14.30

 LUNCH
14.30 - 15:15

Discussion panel moderated by Peter Novak, President of IAB Hungary, Deputy CEO at Origo Zrt.

Panel participants: Sam Kumar, Bogdan Epure, Artur Banach, Jonas Müller

 How Digital Has Changed the Traditional Media Landscape?

 Part 2. - Media Convergence

15.15 - 15:45
Director of Advertising and Information Services, O2 Media, Czech Republic
Listing the Diary of Jana Vyhlidalova
15.45 - 16.15 Bruce Hoang,
International Head Of Market Research, Orange, France
Exposure Europe: Unveiling the Potential of Mobile Advertising through Consumers Media Journey and Media Planning Opportunities
16:15 - 16:45

COFFEE BREAK 
16.45 - 17:15
Research Director, AEGIS MEDIA, Poland
Do Media Refer to each other? The Results of Cross-Media Research Projects Conducted by Aegis Media in the UK and Poland
17:15 - 17:45
Shareholder, GEEWA, Czech Republic
Advertising in Games & Games as Advertising

20.30 - 3.30

Dinner and the After-party

DAY 2 - 26 May 2010
9.45 - 10.00 Maciej Wicha, Director of Transactions and Services, Member of the Board IAB Poland, Internet Division of Agora S.A., Poland Welcome Speech made by the Host of the Conference
10.00 - 10.30 Zsolt Bartofi,
Evangelist Manager, Microsoft, Hungary
A Story of the Three Screen and the Cloud in Microsoft Interpretation

Part 3. - Recession as a Catalyst of Changes
10.30 - 11.00
Product Marketing Director,
Yandex, Russia
Recession 2009: Results and Lessons
11.00 - 11.30 How the Crisis Has Changed the Internet Industry in Ukraine?
11.30 - 12.00 COFFEE BREAK

12.00 - 12.30
Tomas Lauko,
CEE Head of Digital, Zenith Optimedia, Czech Republic
Navigating the Change
12.30 - 13.00 Ricardo Pereira,
Partner @comOn and Partner @adOn, Portugal
Fado of (Digital) Marketing
13.00 - 14.00 LUNCH

14.00 - 14.20
Co-Founder and Board Member, AdTaily
Head of Gazeta.pl, Agora, Poland

Riches at the Bottom of the Pyramid - Finding Value Through Self Serve Advertising (Agora & AdTaily Case Study)
14.20 - 15.20

Discussion panel moderated by Jarosław Sobolewski, CEO of IAB Poland and Board Member of IAB Europe

Panel participants: Simon Thomas, Marvin Liao (Yahoo! Inc.) Andrey Sebrant, Andrey Zablotsky, Tomas Lauko, Ricardo Pereira

 How to Earn during Recession?

Part 4. - Different Ways of Brand Building on the Internet
15.20 - 15.50
Digital Marketing Manager,
Coca - Cola, Hungary
The Coca Cola Company: Digital Amplification of Core Creative Ideas
15.50 - 16.20
Head of Facebook Sales, ARBOinteractive, Poland
Facebook on CEE Markets
16.20 - 16.50

COFFEE BREAK
16.50 - 17.20 Tero Taskila,
Chief Commercial Officer and Board Member, Air Baltic, Latvia
Social Media as the Key to Brand Success
17.20 - 17.50
Head of Nonstandard Advertising Group, Mail.ru, Russia
Special Projects for FMCG Brands in Runet

 

Marketing Director of CME Internet Division

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